New book on auctions includes two J.P. King-provided chapters

If you want some inside tips on the strategies that work for J.P. King customers, you may want to pick up a copy of SOLD! The Professional’s Guide to Real Estate Auctions, Second Edition.

J.P. King contributed two of the book’s 15 chapters – “Condominiums at Auction,” by president Craig King, and “Auction Advertising and Promotion,” by J.P. King public relations manager Carl Carter.

The 328-page volume was compiled by Gwent Group President Stephen Martin and Vice President Thomas E. Battle. The Gwent Group is a national consulting firm serving the real estate and auction industries.

The book provides a full overview on use of the auction method to sell real estate, including land, residential, commercial, agricultural and industrial properties.

King, widely regarded as a pioneer in the use of auctions to sell condominiums, demonstrates how auctions can be used for selling condominiums in a wide variety of situations, from preconstruction sales to developer closeouts. The chapter discusses ways to get buyers’ attention and addresses such down-to-earth topics as budgeting, fees, and which type of auction works best in a particular situation.

Carter’s chapter on auction advertising and promotion sets forth the fundamentals of a sound advertising program, with an emphasis on how to use the full range of available media for the best possible effect. The chapter also discusses the role of public relations in a comprehensive auction marketing program.

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