PREMIER AUCTIONS : News
 

J. P. King gets new logo, graphic look

If this is your first visit to jpking.com in a while, you may have noticed we’re sporting a sleek new look. We’ve introduced a new logo and made comprehensive changes to our communications vehicles with one priority in mind: Getting results for sellers.

The web site and streamlined logo are just a part of a comprehensive update. The new logo carries forward the “crown” theme the company has used for decades. But if you refocus just a bit, you can see that it is also the outline of a luxurious home -- a reminder that our core business is selling premier homes and other high-value properties.

For a company that mails out a half-million brochures a year, advertises nationwide and maintains one of the industry’s most highly regarded web sites, implementing such a change is no small feat. But as in every area of our business, we are committed to using the best and most modern techniques available to serve our customers.

At every, stage we asked, ‘Will this help us get results for our customers?’ If the answer was uncertain, we went back to the drawing board. So what you see now is the result of months of design and testing, designed to bring your property to the attention of the very best prospects.


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